Good Food Ireland Conference 2012

Press Release

19th November 2012

Good Food Ireland Conference and Awards 2012 in association with Kerrygold.

The 6th annual Good Food Ireland Conference and Awards ceremony in association with Kerrygold takes place on Tuesday, November 20th at The Shelbourne Hotel Dublin. The Good Food Ireland Experience Awards are now a firm fixture on the food awards calendar. An Taoiseach Enda Kenny, T.D. is guest of honour at this year’s Awards, which will be hosted by RTÉ’s Mary Kennedy. These Awards celebrate the best of Irish food and focus on Irish ingredient-led cuisine and artisan food production.

Some of this year’s Awards include: Cookery School of the Year, Café of the Year, Restaurant of the Year, Culinary Haven of the Year, Regional Newcomer of the Year, Overall Newcomer of the Year, Food Lovers Choice Award and the Good Food Ireland Supreme Award. The winners will reflect the core ethos of Good Food Ireland, which is to provide a quality authentic Irish food experience.

The title of this year’s conference is, ‘Marketing Food Experience – Make each customer count’. Marketing food experience examines customer needs both on-line and off-line and how Irish ingredient led cuisine and food produce can uniquely create new customer demand. The conference has an impressive line-up of speakers including our keynote speaker from the US, Dr. Sharib Kahn, Co-Founder of Other speakers on the day include Minister for Agriculture, Food and Marine, Simon Coveney, T.D., Felicity McCarthy, EMEA Small and Medium Business Manager for Facebook and Aidan Cotter, Chief Executive Officer, Bord Bia.

Margaret Jeffares MD of Good Food Ireland said: ‘These unique awards continue to recognise the many Irish food innovators that have helped to shape our vibrant food and hospitality sectors. The conference, beforehand, will provide a practical insight into how businesses can optimise their online presence and use of social media to attract new customers’.

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For further information on the Good Food Ireland Conference and Awards please visit




Marketing Food Experience: Make each customer count

Tuesday next November 20th, The Shelbourne Hotel, Dublin

09.00am – 09.45am Registration and Breakfast Showcase from the Providers of Good Food Ireland

09.45am – 09.50am WelcomeConference Chair Suzanne Campbell, RTE Presenter, Author, Writer,

09.50am – 10.00am Opening Address – Margaret Jeffares, Managing Director, Good Food Ireland

10.00am – 10.40am Keynote Address –

                                  “Smart TV and Marketing Food Experience:  The next internet revolution”  

                                    Dr Sharib Khan, Co-Founder,, USA

10.40am – 11.20am “How to grow your food business on Facebook”

Felicity McCarthy, EMEA Small and Medium Business Marketing Manager,           


11.20am – 11.50am “Content Marketing to the Tourist Customer”

                                    Brian Harte, Head of Customer Engagement and E-Marketing, Tourism Ireland

11.50am – 12.10pm Q&A – Moderator – Santina Doherty, Director of Corporate Strategy, Good Food Ireland                              

12.10pm – 1.00am  “Marketing My Food Experience” GFI Providers

                                    Deirdre McGlone, Harvey’s Point Country Hotel, Co Donegal

                                    Maxine Hyde, Ballymaloe Country Relish, Co Cork

                                    Tom O’ Connell, O’ Connell’s in Donnybrook

                                   Panel Discussion – Chair, Santina Doherty, Director of  Corporate Strategy, Good Food Ireland

01.00pm -02.00pm Lunch Showcase from the Providers of Good Food Ireland

02.00pm – 02.30pm Guest of Honour -Simon Coveney T.D. Minister for Agriculture, Food and the Marine

02.30pm – 02.50pm “Origin Green”

                                    Aidan Cotter, CEO, Bord Bia

02.50pm – 03.20pm “The Dynamics of Demand – Changing Consumer Trends and Expectations”

                                      Ciara Jackson, Director of Food and Beverage, Grant Thornton

                                      Nicholas Dunne, GFI Provider – Killowen Farm, Co Wexford

03.20pm – 03.40pm “Using the Irish language to develop Brand Identity”

                                       Dr Fionnbarra Ó Braolcháin, Lecturer, UCD Schools of Business                                 

03.40pm – 03.50pm Closing AddressChair: Suzanne Campbell

03.50pm – 04.00pm Special Address – Redmond O’ Donoghue, Chairman, Good Food Ireland